WHAT DO YOU NEED TO START A
BUSINESS? THREE SIMPLE THINGS:
KNOW YOUR PRODUCT BETTER THAN
ANYONE, KNOW YOUR CUSTOMER, AND
HAVE A BURNING DESIRE TO SUCCEED.

 

 

.         How Do you find a good Business opportunity !?

 

The “Eagle Eye” for an opportunity is talked about and seems to be an inherent trait of successful entrepreneurs. However, I do believe this ability can be duplicated and that you can learn it. Opportunity is frankly always around you, but your Reticular Activating System is constantly screening them out because they don’t match the pattern you’ve trained it to look for as “something of interest.” You can retrain your RAS to start seeing these…and then you’ll find yourself overwhelmed with things you *could* work on. Then the problem becomes “What *should* I work on? Which opportunities should I pursue?”

Whether you are looking at an opportunity for you to pursue alone or with/for others, there are only a couple factors to investigate:

Is there a demand for this solution? Are people complaining about the problem that a solution can fix? Did something happen that changes this marketplace (a celebrity dies and suddenly people who didn’t care that much a week ago suddenly want their memorabilia)?

Can you provide a solution at a lower cost than the effort it takes to make the sale? This is how you know if a profit is possible. You need to attract the prospect, qualify them, close them, and then fulfill the order which may mean delivery, implementation, and other costs.

That’s it. If you can see demand, then you can access it at some cost. Then you can provide a solution for it, which also has some cost. If you can sell buyers the solution at a price that exceeds your cost, you make a profit.

Now it is up to you to determine what level of game you want to play and how much money you want to make. I teach people to begin with Price, ie. the revenue target, how much money you want to earn over what period of time, because that tells you what activity level you need to have to get there. “As much as I can get” is a fool’s errand, no target at all, and so you’ll never get there.

Your own interests, your ability to grasp the potential of how much profit you can make, your comfort zone…these are the kinds of things that will determine which opportunities you identify are “worth” pursuing!

 

Listen to your inner VOICE !

 

 

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