good website makes a sale for you… even while you are sleeping”
That’s what I tell my leads who ask me this question. And most agree with me.
Usually the thought process behind this question is
when you already have so many costs surrounding your business, why add more to your plate?
That too with a hefty price attached to it.
So here’s how I tackle the first part of this thought process: a website once set up correctly and given its due diligence in UX and SEO can rake up sales or at the least, leads, to help your business move forward. When done right, your website yields better ROI. You spend once, or maybe once in a while, on it and when you hire a professional (like me!! !! ) you have your hands free to tackle other aspects of your business.
And regarding the hefty price associated with websites – that’s a myth. Every cent is worth it. You have hosting costs, which may be hefty depending on the size of your website and content volume, but domain costs are quite low, and my prices are reasonable (enough). Just think how much it’s going to cost you hiring sales people and support people to replicate what a website can do within minutes. Not to mention, your website is available to those buyers about whom you might not even be aware of. With the right SEO, you can get your target audience to reach out to you, instead of wondering or paying hundreds and thousands of dollars in advertising to the wrong groups of people.
So this is why a good website is so very important for any brand.